CHOW, part 2 on newsstand Now!!!!

Run, do not walk, to go get the 2nd edition of the fabulous new foodie magazine, CHOW. Or better yet, get a subscription. I know I've been eagerly waiting for the second edition since I got my hands on the first one, back at holiday time. If you haven't seen CHOW yet, you're really missing out. It's sort of Food & Wine meets Maxim, in other words food writing for fun people in their 20s and 30s.

Sound kind of like SmartsCo? Or is SmartsCo so "CHOW"? Well, we can't keep it straight. We met our now good friend Meredith, CHOW's #1 employee (at the time, their "Sous Chief"), at a Book Expo party in LA in 2003 and soon found ourselves dancing to the wee hours at a Ozomatli (awesome band - kind of a hip-hop Gypsy Kings thing going on) concert.

After returning home, Meredith quickly introduced us to Jane Goldman, CHOW's founder and we found we shared a similar vision for our companies: to make food and wine appreciation fun and approachable. Imagine that? You mean make it stylish and remove the snob appeal? But CHOW and SmartsCo not only share the same view of making food and wine cool, but we're also both SF-based women-owned businesses that are bootstrapping it with our own sweat, blood, passion and ever elusive cash (which is why it took 6 months to get the second edition out, but it's well worth the wait!!!)

This month's edition has some great recipes for summer drinks and BBQ, Las Vegas restaurant guide, cool wedding gifts, and much more, including a well-written feature entitled "Yuck! Why do you hate liver? The science of revulsion" (how cool is that?). So intrigued yet?