Friday, September 22, 2006

CocktailSmarts Preview

Getting Ready for CocktailSmarts
Preview & Recipe

CocktailSmarts CoverThe final proofs for CocktailSmarts arrived today, and we couldn’t be more excited about our newest creation. I admit, historically I’ve shied away from making drinks at home (and for that matter drinking them when I’m out). But as we’ve developed this product, the whole art of the cocktail has become quite intriguing to me, and I’ve been trying out lots of fun concoctions both in and out. Over the next few months, we’ll share with you some fun cocktail recipes and facts, including a particularly yummy one this week.

Like our other products, CocktailSmarts has the fascinating question and answer cards with a scorepad that you can play at your next cocktail party. And the Companion Guide is packed with tips and tricks about how to make drinks at home. This time we’re also including a dozen festive coasters with drink recipes and it comes in a fantastic tin that will make is an especially stylish addition to any home bar or coffee table.

We’re busy planning launch parties in New York and San Francisco later in the year, and if you haven’t already done so, sign up for our newsletter now.

We’ll be sending out information about these parties as we get closer to the date, and the guest list is sure to fill up fast. We’re curious about your favorite drinks and bartenders. If you have drinks, bars, or cool bartenders, you think people need to know about, send a note to cocktail@smartsco.com and we may to blog about them.

In the meantime, we thought we’d share with you some of the recipes and factoids that will be in CocktailSmarts.

Question: What do you get when you add gin to an Americano?

Answer:
Negroni

If you want to make one of these popular drinks at home, here’s how:

1 ounce gin
1 ounce Campari
1 ounce sweet vermouth
Orange slice or twist
Yield: 1 drink

* Note: In this drink, gin replaces club soda.

Combine gin, Campari, and sweet vermouth in a cocktail shaker with ice. Stir and strain into a chilled short glass such as an old-fashioned. Add a splash of club soda to taste, garnish with the orange slice, and serve. This drink can be served up or on the rocks, although in the U.S., the up version is usually served by default.

All three ingredients can be combined in a pint glass with ice, stirred and strained into a chilled cocktail glass, or served over ice in an old-fashioned glass.